Who you are?

Let us look into instagram. There we can position ourselves as:

- personal blog
- thematic community
- image account of the brand
- shop page

Personal blog

To maintain subscribers interest and develop your account professionally, your posting should be:
- regular(stories every day, post from 3 to 7 a week, better 7- every day)
- high quality or highly interesting pictures
- common theme
- high expert level

Expert
Recommended for professionals who want to attract the clients. You should be an expert for your subscribers. Find your thing, what differs you, what you are strongest in, you personal style - and transmit transmit and transmit it with your posts. It can be pictures, useful new and professional info or advice. You should become recognisable and different for it.

Blogger
Differs from the expert one, as the blogger who writes about something is not necessary an expert. He can be the good stylist/photographer/make up artist for himself, but usually is not giving the services for the clients. Their income is coming from advertising in instagram.

So you need to choose the format, on base of which you will be able to create a content on the regular basic. Clearly understand the goal you run the instagram, always keep it in mind. So the texts and the photos you create would work and correspond your goal.

The example of the correctly set goals:

- attract new private or commercial clients
- to become a blogger
- to turn your blog into advertising platform for the brands

Lifestyle blog
Lifestyle photos, demonstrating the certain way of life. Usually inspirational one, demonstrating you in professional environment or inspiring looks/situations. Ii could be only personal with some small per cent of your work demonstration, demonstrating you as a bright personality and transmitting your values. That works perfectly when you have some other big platform to demonstrate your professional expertise.

Creative blog
More artistic works, some pics on what inspires you and your personal unusual photos - transmitting bright and unusual personality.

Information blog
Content with useful tips and advices. Good option for those who prefer not to demonstrate themselves much.

Portfolio
Very comfortable to show to clients. The most bright and best works. But still is better to put some of your pictures so people know how you look.

Shooting content

Choose one day in a week. If you are not blogger, there is always nice to pick out one day in a week (or two weeks, depending how much time you have and how often you post) and dedicate it fully to creating content. If you are a stylist, usually you can easily shoot about 5 different looks in one day.

Same retoucher. Always a nice idea to give the pictures for retouch not to photographers, but to the same retoucher. So you do not depend on the photographer, his terms and personal style. Moreover, the retoucher can give the same unique style to all your pics.

Professional retouching

Same retoucher. Always a nice idea to give the pictures for retouch not to different photographers, but to the same retoucher. So you do not depend on the photographer, his terms and personal style. Moreover, the retoucher can give the same unique style to all your pics.

Retouch yourself. Easy

For nowadays, if you do retouch yourself, for a quick and effective result I would personally recommend:

1. Lightroom(free) for colour correction. You can download and use the same presents for all your pics(also for a phone), copy adjustments to all your pictures, adjust colours and light easily

2. Facetune (Facetune 2, little payment, free trial) for defects. Face retouch, extremely easy to use. Also good for smooth out the folds on the clothing, make some details more sharp or smooth, whiten the background etc. After it the mobile photos looks like from professional camera.

3. Preview (free) to understand and play how your photos will look in the instagram feed.

With them you will not need anything else to create the images for social media fast.